Matterport and the Insta360 OneR – Expand Your Options

Use whatever metaphor you like: a new tool in your toolbelt, a new weapon in your arsenal, a fresh club in your bag. However you frame it, your real estate marketing possibilities keep expanding. New products come to market. New partnerships are formed. Better than a crystal ball in your hand is an array of options – tools to fit each job at hand.

As agents adapt amidst the coronavirus , looking for creative and affordable marketing solutions in the age of social distancing, Matterport has proven that they can help you to future proof your business by giving you the tools you need. This time, they have paved the way for you to use the popular Insta360 OneR camera to capture your next 3D virtual tour .

Why a 3D Tour?

It is no secret (though it may be a secret to some) that 3D virtual tours are loved by home buyers, sellers, and agents alike. After all, people love the immersive experience of 3D home tours that they can take from the comfort of their own living rooms, kitchen tables, or anywhere else for that matter. A 3D virtual showcase serves as both a private showing of a listing and a 24/7 open house, without the need for constant cleaning, staging, and countless strangers on parade. As the world has moved toward less “in-person” appearances for a time, realtors have offered virtual tours as an alternative to live visits.

But the advantages of virtual tours do not end at the idea of social distancing. Now, more than ever, buyers who live in other parts of the country – or the world – can tour a property virtually. The number of purchases sight-unseen has risen in recent years. Homes also sell listings faster and at a higher price with 3D tours. Your SEO strategy even gets a boost when you include 3D virtual tours on your website.

Why Matterport?

But why choose a Matterport Showcase for your virtual tour? As the industry leader in spatial data capture, Matterport simply offers options that other 3D virtual tours cannot. 

For instance, when it comes to capturing a space – a house, apartment, office, gallery, or any other physical space – you can choose from an array of capture devices. Opt for the pinnacle of performance with Matterport’s Pro2 camera, or share your space simply and securely after capturing images on your iPhone . Matterport is compatible with a number of 3D cameras. And now you can add the new Insta360 OneR to the list of camera options. 

 Matterport also gives you the highest quality and true-to-life images available. That is why they are trusted by professionals across a number of industries: travel and hospitality, restaurants, retail stores, architecture, engineering and construction, event venues, cultural spaces, and the list goes on. When you capture a space – any physical space, indoors or out – and upload it to Matterport’s web portal, you receive an amazingly accurate “ digital twin ” that you can post or link wherever you like. Send a link to your virtual tour of a listing via email. Or share to social media . Or include it on the MLS. Publish a tour of your business to Google Street View. And even pair with a virtual reality device for an enhanced user experience. Matterport gives you enough flexibility (and a professional product) to use anywhere, and for as many purposes as you can imagine.

Why Insta360 OneR ?

Now, with the latest development of compatibility with the Insta360 OneR , you have yet another option available. Marketed as a modular 360-degree camera capable of live action and 3D capture, a “camera crew in your hand”, the Insta360 OneR is able to transform between several modes of operation. The Insta360 OneR is considered to be one of the top action cameras available.

As a 360 degree capture device, the Insta360 OneR is fast. You can shoot a thousand square feet in a matter of minutes, upload it to Matterport, and come out with a digital twin in just a few short hours.

The Insta360 OneR is also affordable. Sure, you might already have an iPhone in your pocket, but the Insta360 OneR gives you better capture options. And it is compatible with your iPhone. The Insta360 OneR is also only a fraction of the price of, say, a Pro2 camera, keeping it within reach of those agents who do not want (or need) to fork out three thousand dollars for a dedicated capture device.

Compatible with the latest beta version of the Matterport Capture app, the Insta360 OneR puts the power of a 5.7K 30fps 360-degree power tool (or Samurai sword or 2 iron or whatever likeness you prefer) at your disposal and within your reach for your custom 3D virtual showcases.

The post Matterport and the Insta360 OneR – Expand Your Options appeared first on Hometrack Real Estate Marketing .