Brand identity is more than a moniker. It is larger in scope than a logo. It encapsulates the overall perception people have of you and your company. Your brand has the ability to establish trust and loyalty among your customers. It allows you to build credibility as an agent. And it sets you apart from […] The post Four Ideas to Build Your Brand appeared first on Hometrack Real Estate Marketing.

Developing your real estate brand identity is more than a moniker. It is larger in scope than a logo. It encapsulates the overall perception people have of you and your company. Your brand has the ability to establish trust and loyalty among your customers. It allows you to build credibility as an agent. And it […] The post Developing Your Brand Identity as a Real Estate Agent in 2021 appeared first on Hometrack Real Estate Marketing.

If you were to look into a crystal ball, you might be able to see into the future. Unfortunately, crystal balls are few, and those few do not work very well. You will have to rely on something else for your forecast. Of course, no one knows with certainty what the future holds. You might […] The post How to Future-Proof Your Real Estate Business appeared first on Hometrack Real Estate Marketing.

Yes. Let’s get the answer right out in front. Yes to direct mail postcards, and yes to brochures. Although many people today look to social media and other digital services for information and communication, they still rely on printed ads. In fact, many find print materials to be more trustworthy than what they see online. […] The post Direct Mailing Postcards or Brochures? appeared first on Hometrack Real Estate Marketing.

Such a simple little piece of paper. No frills. No envelope. No hassle. Yet picture postcards have travelled the world over, carrying messages short and sweet since the middle of the nineteenth century. Sent on errands from far and wide, they have highlighted “hellos” from Yellowstone and greetings from Maine. They have born images of […] The post Why You Should Use Postcard Marketing appeared first on Hometrack Real Estate Marketing.

Print advertising remains an essential and effective component of your real estate marketing mix. And that includes direct marketing through the use of direct mail  postcards. Even in our online world of digital development, a majority of customers still believe print marketing to be a trustworthy source of information. Postcards are a simple, cost-effective way […] The post 7 Effective Ideas for Designing Direct Mail Postcards appeared first on Hometrack Real Estate Marketing.

A small crowd gathered outside the red brick storefront, forcing passersby to detour around them on the sidewalk. Those in the front of the crowd almost had their noses near enough to the wide plate window to fog up the glass. Those in the back were up on their toes to get a look. All […] The post Eleven Elements for Designing a Real Estate Flyer appeared first on Hometrack Real Estate Marketing.

It is certainly true in today’s economy that marketing efforts have turned toward digital platforms, mobile technologies, internet searches, social media, and the like. Still, a comprehensive and effective real estate marketing campaign incorporates not only the novel tools available in the digital realm, but also the tried and true instruments available only in print […] The post 10 Tips for Sending Lead Generating Direct Mail Postcards for your Real Estate Business appeared first on Hometrack Real Estate Marketing.

February 6th, 2020 Make no mistake! Even in our high-tech and high-speed digital world, where most of your marketing is handled online platforms including social media, print materials remain an essential component of a comprehensive marketing campaign. In fact, print media is finding renewed value in today’s market. There are, of course, those who are […] The post Awesome Brochure Design Tips For Real Estate appeared first on Hometrack Real Estate Marketing.