What Is Matterport?

Matterport is renowned for its powerful features, making it a go-to platform for 3D space capture.

Here’s what sets it apart:

• Immersive 3D Capture: Matterport seamlessly converts physical spaces into accurate digital twins, offering a lifelike representation that transforms how properties are showcased.
• Interactive Virtual Tours: Users can explore spaces as though they were physically present, enhancing engagement and saving time for buyers and clients alike.
• Multi-Asset Creation: Beyond virtual tours, Matterport generates high-resolution 4K photos, schematic floor plans, and engaging video content to support diverse marketing needs.
• Advanced Analytics: The platform provides tools to track visitor activity, enabling agents to identify the most effective marketing strategies for each property.
• Wide-Ranging Applications: From residential and commercial properties to architecture and interior design, Matterport adapts to a variety of professional needs, making it a versatile asset in any toolkit.

Matterport continues to be an indispensable tool for professionals looking to elevate their marketing strategies with innovative technology. Its unmatched features ensure that properties stand out and connect with the right audiences.

 Matterport combines cutting-edge hardware and software to capture and create immersive 3D models of physical spaces. The process begins with a Matterport camera and the Matterport Capture app, which work together to scan and record every detail. These high-resolution scans are then processed through the Matterport Cloud, where they are transformed into interactive digital twins.

Key Steps in the Process:

1. High-Definition Scanning: The Matterport camera captures precise images and depth data of the space, ensuring every corner is documented.
2. Cloud Processing: Scans are uploaded to the Matterport Cloud, where advanced algorithms generate a detailed 3D model.
3. Interactive Features: The digital twin allows users to explore spaces, measure rooms, and even view properties from a bird’s-eye perspective.
4. Customization Options: Guided tours, annotations, and multimedia elements can be added to highlight key property features.

Real-World Applications

Matterport’s interactive 3D models are widely used for:

• Real Estate: Creating engaging virtual tours that help properties sell faster and for higher prices.
• Commercial Spaces: Showcasing office layouts, retail environments, and event venues.
• Architecture and Design: Offering accurate visualizations to plan renovations and design projects.

Matterport’s ability to seamlessly blend the physical and digital worlds makes it a powerful tool for professionals looking to elevate their marketing and operational strategies. By providing a fully immersive experience, Matterport helps users connect with spaces like never before.

The story of Matterport began in 2011, when co-founders Matt Bell and  Dave Gausebeck set out to revolutionize the way we interact with physical spaces. Their goal was clear: to bridge the gap between the physical and digital worlds, creating a platform that would transform industries such as real estate, architecture, and design.

Early Visionaries

In its early days, Matterport was more than just a bold idea—it was a technological leap waiting to happen. Bell and Gausebeck saw the untapped potential of 3D technology in industries where static images fell short. Their mission was to make 3D imaging not just a premium tool but a standard in property visualization.

Evolution and Innovation

As Matterport grew, its commitment to innovation became its defining trait. By actively engaging with users and responding to their needs, the company introduced game-changing features like automated floor plans, virtual staging options, and AI-driven 3D models. Each advancement further solidified Matterport’s position as the leader in 3D space capture.

Global Reach

Recognizing the universal value of its technology, Matterport expanded its reach beyond the U.S. into international markets. Its platform quickly became the gold standard for 3D property visualization, adopted by real estate professionals, designers, and architects worldwide.

Democratizing 3D Technology

One of the company’s most notable milestones was the launch of the Matterport Capture App, which brought 3D scanning capabilities to smartphones. This advancement broke barriers, making 3D imaging accessible to a wider audience, from individual users to industry professionals. Matterport’s ability to adapt and democratize its technology underscores its mission to empower users at all levels.

Matterport Today and Beyond

Today, Matterport is more than a platform—it’s a cornerstone of 3D imaging and property visualization. The company continues to lead the charge with innovations that define the future of immersive property marketing. As Matterport advances, it remains focused on transforming how we experience and interact with spaces, ensuring that its pioneering spirit shapes the next decade of 3D technology.

Matterport's Impact: Why 3D Tours Boost Real Estate Success

Matterport, a pioneer in digital twin technology, continues to reshape how properties are marketed. A recent study revealed that 80% of buyers and sellers prefer listings with Matterport 3D tours over traditional static photography. This data highlights the growing importance of immersive technology in the real estate industry.

Changing the Way Buyers Search

The National Association of Realtors (NAR) reports that tech-savvy generations, like Millennials and Gen Z, increasingly prefer immersive listings when starting their property searches online. Matterport’s comprehensive platform directly meets this demand, offering virtual tours that transform the property search experience.

Key Insights from the Study

• Emotional Impact: Over 90% of buyers reported a stronger connection to properties showcased with Matterport virtual tours.
• Market Edge: 99.4% of sellers believe listings featuring 3D tours provide a distinct competitive advantage.
• Speed of Sale: 89% of sellers are confident that their properties sell faster when accompanied by Matterport tours.
• Advanced Functionality: 90% of buyers value tools such as room measurement and the ability to identify objects within the tour.

Enhanced Marketing with Matterport

Matterport’s 3D models make property showcasing more interactive, precise, and user-friendly. The platform’s ability to bridge the gap between the digital and physical worlds has revolutionized the industry, offering unmatched benefits for both buyers and sellers.

Effortless Sharing and Engagement

Matterport tours are easy to share on platforms like email, Facebook, LinkedIn, Instagram, and YouTube, significantly expanding their reach. The Mattertag™ posts feature further enriches the experience by enabling users to:

• Highlight property details (e.g., marble countertops or hardwood floors).
• Embed multimedia like images, videos, and presentations.
• Link to product pages or maps for added interactivity.

Interactive Features that Captivate

Mattertags enhance tours by creating clickable points of interest, allowing agents to showcase unique property features. These integrations transform tours into dynamic experiences, helping listings stand out in a competitive market.

 In the modern day real estate business, standing out is no longer optional—it’s essential. Matterport’s 3D tours help agents Sell homes faster and at a higher price with 3D tours, delivering tangible results that redefine property marketing.

Real Estate Virtual Tour Key Benefits for Real Estate Agents:

• Faster Sales: Listings with Matterport 3D tours consistently sell quicker than those without, Matterport 3D tours tend to sell quicker and improving efficiency.
• Higher Property Valuations: Immersive virtual tours enhance the perceived value of properties, often leading to higher offers.
• Increased Client Satisfaction: Buyers and sellers appreciate the convenience and detail of virtual tours, resulting in better overall experiences.
• Time Savings: Virtual tours reduce the need for multiple in-person showings, saving time for agents and clients alike.
• Safety and Accessibility: Particularly valuable in scenarios where in-person visits are limited, 3D tours offer a convenient and secure way to explore properties.

The Power of Immersion

Matterport’s immersive 3D tours go beyond simple property walkthroughs. They provide:

• Guided Experiences: Highlight key features of a property, ensuring buyers focus on what matters most.
• Detailed Views: Allow potential buyers to explore every corner of a property from their devices.
• Enhanced Appeal: Modern technology attracts tech-savvy buyers and emphasizes a property’s unique features.

Modern Technology for a Modern Market

By leveraging Matterport’s technology, real estate agents not only differentiate their listings but also create a lasting impression on buyers. Whether through improved valuations, faster sales, or safer viewing options, Matterport empowers agents to succeed in a highly competitive market.

What are the Features of a Matterport Listing?

A Matterport listing is more than just a property showcase—it's a fully immersive and interactive experience that provides potential buyers with everything they need to explore, evaluate, and connect with a property.

Here's what goes into a Matterport listing:

1. 3D Virtual Tour

• Immersive Walkthroughs: Navigate the property at your own pace, exploring every corner with 360-degree views.
• Dollhouse View: A 3D model of the entire property, offering a bird’s-eye view of the layout.
• Floor Plan View: Top-down, scaled layouts to visualize room connections and spatial flow.
• Interactive Tags: Highlight features like appliances, fixtures, or unique design elements with clickable annotations.

2. Property Details

• Essential Specs: Information like price, square footage, number of bedrooms and bathrooms, lot size, and property type are integrated seamlessly.
• Year Built: Understand the age and history of the property at a glance.

3. Interactive Features

• Measurement Tools: Measure rooms and furniture directly within the tour.
• Virtual Staging: View furniture arrangements and decor options in a staged environment.
• Snapshot Capability: Save and share favorite views for later reference.

4. Media and Agent Information

• Photos and Videos: High-quality stills and video flythroughs complement the 3D tour.
• Agent Contact: Easily connect with the listing agent via integrated contact details or call-to-action buttons.

5. Advanced Options

• Live Guided Tours: Some listings offer live walkthroughs with agents to answer questions in real time.
• Neighborhood Insights: Maps and local highlights showcase nearby amenities, schools, and transportation.

6. Additional Documents

• Floor Plans: Downloadable, scaled floor plans for offline reference.
• Inspection Reports: Transparent access to relevant legal and property documents.

A Matterport listing takes property marketing to the next level, offering a rich, interactive experience that not only showcases the property but also empowers buyers with the tools and insights they need to make confident decisions.

Matterport virtual tours revolutionize the way properties are marketed, offering a dynamic and immersive experience that engages buyers more effectively than traditional methods. According to industry studies, 74% of real estate agents using Matterport report winning more listings, and 82% of buyers say they are more likely to schedule a showing after viewing a virtual tour.

How Virtual Tours Speed Up Sales

1. Eliminating Physical Barriers
   Matterport tours allow buyers to explore properties in detail without requiring a physical visit. This is especially valuable for out-of-town or international buyers who might otherwise be unable to view the property in person. By providing a 24/7 open house, virtual tours ensure potential buyers can view listings on their own schedule, reducing delays in the sales process.
2. Creating Emotional Connections
   Virtual tours offer an unparalleled level of engagement. Features like 360-degree walkthroughs and dollhouse views allow buyers to visualize themselves in the space, fostering emotional attachment. Studies show that 95% of buyers say virtual tours give them a better feel for the property, and emotionally connected buyers are more likely to make faster decisions.
3. Streamlining Buyer Qualification
   Matterport tours attract more qualified leads by giving buyers a comprehensive understanding of the property before an in-person visit. This reduces the likelihood of wasted showings and ensures that agents spend time with genuinely interested buyers.
4. Increasing Buyer Confidence
   Virtual tours empower buyers with tools like measurement capabilities and interactive tags that highlight key features. This transparency builds trust and accelerates decision-making, as buyers feel confident they have all the information they need to make an offer.
5. Commanding Higher Offers
   Listings with virtual tours don’t just sell faster—they often sell for more. Properties marketed with virtual tours close at prices 5-10% higher on average, as buyers perceive greater value in homes presented with high-quality, interactive tools.

The Bottom Line

By offering immersive, interactive, and information-rich experiences, Matterport virtual tours significantly reduce the time properties spend on the market while increasing their appeal to buyers. For agents, this means not only faster sales but also a competitive edge in attracting clients and closing deals at higher price points.

Conclusion - Shaping the Future of Real Estate Marketing with Matterport

The evolution of real estate marketing is inseparable from advancements in immersive technology, and Real Estate Virtual Tours by Matterport stands at the forefront of this transformation. By redefining how properties are showcased, Matterport’s 3D virtual tours provide real estate professionals with a competitive edge, helping them sell homes faster and for higher prices. As buyer expectations shift toward dynamic and d

Detailed property presentations, incorporating Matterport into your marketing strategy is no longer just an option—it’s a necessity.

Whether you’re looking to attract tech-savvy buyers, reduce time on the market, or elevate client satisfaction, Matterport’s innovative solutions can take your property marketing to the next level. Don’t just keep up with industry trends—lead them with Matterport.