Twelve Matterport 3D Marketing Strategies That Sell Listings

The sharp details and vivid three-dimensional views of  Matterport 3D Tours for Real Estate  make a memorable impression on buyers.  You can use the walkthroughs to get more leads, gain more control over your marketing, and sell listings faster.  These are just a few of the many ways the technology catches attention and interest to help you earn more in less time.

All your questions about Matterport answered

Does Matterport provide a quick turnaround? – real estate virtual tours  bring listings to life and may make clients want to buy sooner rather than later.  Viewers get more of a sense of the overall feel and scale of a space compared to standard two-dimensional images.

How can Matterport help me stand-out to my competitors? – Not every agent offers 3D tours, and you may use this angle in your marketing while you show how you’re on top of the best and latest real estate trends and technology.

Can I earn more money with Matterport? – clients have reported receiving as much as 50 percent more than the asking price through marketing with virtual tours.  You can truly capitalize on this remarkable return on your investment to interest several buyers in a hot real estate market and put more money in the bank.

Can Matterport attract more visitors? – A display brings more prospects into your real estate office to show what the technology offers. Your clients will experience the realism of Matterport and leave with a lasting memory of their visit that paperwork can’t match.

Can Matterport get my listings more attention? – Google tends to rank Web pages that have longer visits higher than others. The simple Floorplan, Inside, and Dollhouse views help users explore how the overall height, width, and length of the space fit together.  They will stay at your page for several minutes while they control the experience. Now, that’s engagement.

How can Matterport help me gain control? – bringing the showings to a screen rather than going to a property saves everyone some time.  You also have more of a say over when you’ll actually visit a property because the tours weed out the lookers from the buyers.

How can Matterport help me close the gap between my competitors? – Virtual listings reach decision makers who lack time and can’t visit a property, especially if they’re thousands of miles away.  Whether they’re overseas buyers, investors, families buying for students, or relocators, the tours that bring properties to life will help them decide if it’s the one, even if they never actually enter the building.

Does Matterport help potential buyers reach a faster decision? – people tend to react based on their feelings and emotions.  The eye-catching details and dimensions of virtual tours capture imaginations and ease the marketing process.  If buyers already feel like it’s their dream home, you’re already close to making another sale. Instead of following up while prospects are still thinking about a home, use retargeting to give more information about it or on more houses they might like.  Retargeting your ads through installing a pixel in your website is useful for showing Google or Facebook ads to clients who have visited your website.

How does Matterport help me with around-the-clock selling? – virtual tours are open 24/7.  Walking through properties in a few clicks makes showings a cinch.  Buyers can see listings when it’s more suitable for them, especially if they work outside of business hours.

Another, cost-effective way to show more details of more houses and save time is to include virtual tours with the photography you’re already using with Matterport.

The tours are also easy to share.  You can email a link, send it through Facebook or Instagram, or post it on YouTube to enhance viewers’ overall impression of your business and your listings. 

What devices is Matterport compatible with? – A single Matterport scan creates high-definition 2D photography (up to 36 megapixels), media-rich 3D tours, and floor plans for immersive virtual reality experiences.  With Matterport Spaces, you can use these impressive visuals to reach buyers on their phones, computers, or VR headsets. Your listings aren’t just available on those devices, but also on many online portals.  Google Street View, Zoopla, Rightmove, and OntheMarket all have partnerships with Matterport which let you use them as part of your listing strategy with 3D tours. 

Can Matterport help me in acquiring more leads? – the electronic nature of the technology allows for promotion on all verticals: YouTube and other video sites, social media, email, websites, and even directly on smartphones. Link to your showcases from your email signatures or create emails featuring stunning properties.  Catch interest with a postcard that promotes your virtual listings. Post teaser videos and panoramic photos on your Facebook page.  Use push notifications to update clients on your latest virtual tours.  Bluetooth beacons broadcast open houses in the area to nearby Android smartphones.  The possibilities are virtually limitless.  

How can Matterport help me customize listings for each buyer? – Mattertag Posts let you make notes in listings and add images, audio, video, polls, links to product pages, Google Maps / Street Views, and more. Use them to highlight key features you know will appeal to your clients, whether it’s a user manual for a new refrigerator or narration that explains the history of a home. You just need to cut and paste a link.

Mattertags enhance the visuals for a truly interactive experience that personalizes each listing for everyone.  This builds a greater connection because the property feels unique to the buyer, like it’s just for them. 

These are some helpful options to consider in your own real estate marketing.  The magic of  Matterport virtual tours  are the striking details that make a house feel like home and the ease of marketing and selling with the technology.   

Photos are static, yet Matterport 3D is fluid and dynamic.  Where will your business be in five years? Will it be stagnant or growing?  The virtual tour market is expanding, and now’s the time to take advantage for more sales before you’re just another face in the crowd. 

1. https://matterport.com/industries/real-estate

2.https://matterport.com/blog/3d-tours-properties-sell-31-faster-and-higherprice#:~:text=Blog-,With%203D%20Tours%2C%20properties%20sell%20up%20to%2031%25%20faster%20and,effect%20on%20real%20estate%20transactions