The Power of Immersive Matterport 3D with a Digital Twin

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There is no doubt that Matterport 3D Virtual Tours have opened up a world of possibilities and made a significant impact on the real estate market. No longer does an agent need to rely solely on in-person appointments so show off a listing. Buyers can go on virtual walk-throughs and only schedule physical tours of the properties they are actually interested in, saving everyone time and effort. Sellers no longer need to worry about a host of strangers parading through their homes during a national pandemic , or about having their houses cleaned at a moment’s notice. For those reasons and more, buyers, sellers, and agents alike prefer listings with 3D tours .

A Matterport “Digital Twin” of a property allows a seller to stage a house once for the digital capture event, and then present a virtual open house 24/7. Buyers can then enjoy the immersive experience of a virtual tour where they can visit every room on every floor, read highlights, ask questions, and even take measurements – all from the comfort of their own home (or any other location) on their computers or mobile devices.

As an agent, you now have a fantastic tool to identify those buyers who are really serious about a property before scheduling a physical tour. You can benefit your sellers with a tool that sells homes faster and at a higher price . You can even improve your SEO strategy by linking Matterport 3D Virtual Tours on your website.

How do you go about creating a Matterport Digital Twin ?

First, pick a capture device. It could be the gold standard of capture devices, the Pro2. Or it could be a compatible 3rd party camera. Or even your iPhone . You will also need the Matterport Capture App to capture the data. Better yet, choose a professional Matterport Service Partner photographer to capture the space for you.

Next, choose a Matterport subscription plan. The Digital Twins you capture are hosted on the Matterport Cloud, allowing you to access and share them anywhere, anytime. Various subscription plans are available to suit your needs and budgets.

Finally, place a link to the Digital Twin in your listing and on your website. Send it out in an email or across social media . Add a Digital Twin of a local attraction – a park, museum, a restaurant – to showcase the community. Indoors, outdoors, the choice is yours.

The opportunities available with a Matterport 3D Virtual Tour are limited only by your imagination. Now, with Matterport for iPhone you can create expressive virtual tours and 360 degree views (with Matterport Views ) of any built space at any time. And you can include them in what you offer to your clients. Add a tour to your email campaign. Link to a tour with a QR code when you send out a postcard to your customers. Just as with print advertising or real estate video , the uses for a Digital Twin are almost endless.

A Matterport Digital Twin can be used in many ways and across all sorts of industries. A look at how 3D virtual tours might be used elsewhere might just spark an idea for your real estate business.

Consider the potential uses in the following industries.

For travel and hospitality , a 3D virtual tour offers a realistic representation of a vacation rental, hotel, event space or other venue. Visitors can view the property before they book online (locations with a 3D tour see double-digit increases in bookings and a 300% improvement in engagement over 2D showcases), and event planners can make an informed decision about the use of a facility before scheduling an event.
For architecture, engineering, and construction , a Digital Twin can streamline the Building Information Modeling (BIM) process and reduce design and construction costs. Matterport 3D tours integrate with industry software, such as AutoCAD, SketchUp, Procore, and more. Professionals can use the technology for collaborative project review in 3D. Matterport is a quick, powerful, and accurate way to document a building or property with the highest level of detail.
The insurance and restoration industries find a Matterport Digital Twin to be the fastest and most comprehensive loss documentation solution available, especially when accuracy, transparency, and fair documentation is essential. It allows for remote viewing and adjusting. Agents can minimize disputes and close claims faster, making for a better customer experience for policyholders. They can also share with other stakeholders. A Digital Twin eliminates the need for a physical reinspection and allows for the creation of court-ready documentation that can bring a jury to the scene with scans that cannot be manipulated. The service even allows homeowners to accurately document their homes and belongings (a good idea for your clients?).
A Digital Twin allows those in facilities management to accurately survey buildings and report on building layouts and conditions. They can manage maintenance or develop remodeling plans with little disturbance to the physical space. They have in a 3D tour a log of the measurements of a structure and the dimensions of the equipment inside. They can even improve collaboration between multiple locations, create an equipment inventory database, train new employees, and optimize emergency planning and responses.
For museums and galleries , a Digital Twin allows access for visitors to take a room-by-room self-guided tour anytime they like, 24/7 from their desktops or mobile devices. Patrons can access exhibits that are located offsite or that are no longer on display. The tour is also a detailed resource for event planners to make better booking decisions.

These are a few approaches used by professionals in other industries. The question is, how might you utilize the space age technology of a 3D virtual tour, the Digital Twin of any space you can imagine?

The post The Power of Immersive Matterport 3D with a Digital Twin appeared first on Hometrack Real Estate Marketing .

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