Seven Solid Ideas for Your Next Real Estate Video

When it comes to listing a home in today’s market, an agent has more tools available than ever before. Good thing, because as buyers and sellers are becoming more savvy, their appetites for information increase. Traditional real estate marketing strategies, such as print advertising and still photography, are as important as ever. But most homebuyers begin their search online. And many are searching from outside the local market. The agent who recognizes the digital trend and capitalizes on a wide array of strategies to reach their clients and prospects – who increasingly favor listings with real estate marketing digital tools – has a distinct advantage.

The technology to capture real estate video content is readily available; you might not need to look further than your own smartphone. And video editing software used to arrange the footage you shoot is easy to come by. Video content can be created by virtually anyone, as a legion of YouTubers and video bloggers have demonstrated.

On the other hand, the fact that video technology is accessible and ubiquitous makes it more difficult to stand apart from the crowd. Video content providers are constantly wrestling to keep up with the Joneses in terms of professional presentation – with advanced video, lighting, sound, and editing capabilities. If you prefer not to spend your time trying to become a video expert, you might consider a professional video service , one that is responsive to your needs and offers the latest high quality videography and the expertise to go with it.

Whether you select professional assistance with your real estate videos or opt to go it alone, you will find uses for video content in your marketing plan are limited only by your imagination. Here are seven ideas to get you started.

Property Listing Video

The obvious use of a real estate video is to showcase a property with style. A listing video affords you the opportunity to pair high resolution photographs with video clips to tell the story of a property in a way that pictures alone cannot. Highlight features inside the home. Hover over the property with the latest drone photography . Add your videos to your 3D Virtual Tour page and link to the site with a QR code embedded on a flyer or real estate postcard .

Neighborhood and Community Event Spotlight Video

When buying a home, your customers (especially young families that make up much of the market) are interested in more than just a house. They are concerned about the community as well. Take advantage of video technology to spotlight area attractions: parks, businesses, defining features. Is there a local fair or art show every year? Highlight those upcoming or perennial community events. And don’t forget to feature neighborhood schools. Those are often the make-or-break component of a deal. You might consider looping the video on a screen at an open house event or linking to it from your website.

Just Sold Property Video

As you might with a postcard or real estate brochure , put together a video of area properties that have recently sold, or homes that are comparable to the ones your target audience is looking for. Allow your video to pique their interest and lead them to inquire about current properties on the market.

About Me Video

Your goal is to be seen as the expert in your market, the agent that customers look to when they have a need. Introduce yourself to your audience with a video. Add it to the About Me page on your website. Include it in your social media profile. Let your prospective clients know who you are. Let them see why they might want to work with you. Put a face and a voice to a name. In short, personalize your professional brand .

Testimonial Video

Of course, you can also let other people highlight how great you are to work with. Give your clients an opportunity to talk about their positive experiences buying or selling under your care and with your guidance. Clients who are happy with their real estate transaction are often eager to share with others on social media when they have the chance – especially if they are encouraged and given an opportunity. If a client is reticent to appear on camera, feature a written review in your video instead.

Real Estate Tips Video

Some agents use a written blog, newsletter, or brochure to provide real estate tips to buyers and sellers. Common themes revolve around industry trends, creative recipes, yard maintenance and more. Consider creating a video that instructs or informs homeowners, buyers, and sellers. Show how to properly stage a home for a surer sale. Demonstrate how to create curb appeal. Do it with a video.

Market Update Video

A home purchase is one of the most significant events in a person’s life. Your customers are looking to you for advice in the process, for help navigating troubled waters during the COVID-19 trying times . You can go a long way toward easing their anxieties with a video wherein you offer information related to market trends, changes in interest rate, or anything else that is happening in the world relative to their real estate endeavors. As the world and the market change, you as an agent must adapt amidst the Coronavirus ; so must your clients. And they look to you to show them the way.

With so many tools at your disposal, it only makes sense to make the most of every creative opportunity you can. As you craft your real estate campaign, consider adding a share-worthy video to your list of strategies.

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