How Does Matterport Increase Engagement?

Updated: December 14th, 2024

By Victor Coll | Author

Capturing and retaining buyer attention is crucial. Matterport's interactive 3D tours offer a powerful way to engage potential buyers and keep them invested in your listings. This immersive technology allows buyers to virtually explore properties, providing a deeper understanding of a home's layout, features, and flow—well beyond what static images or traditional videos can offer.

Matterport’s 3D tours give buyers the freedom to navigate properties at their own pace, offering a 360-degree, interactive experience. They can "walk through" the home, zoom in on specific details, and toggle between floor plans, all from the comfort of their device. This level of interaction not only helps buyers connect emotionally with a property but also encourages them to spend more time exploring it. Whether it’s a spacious kitchen, a cozy living room, or a beautifully landscaped backyard, buyers can experience every aspect of the home as if they were physically there—without ever having to step foot inside.

Unlike static photos, which only show a snapshot of a property, Matterport’s immersive virtual tours make listings come alive, providing a dynamic and memorable viewing experience. The more engaging the listing, the more likely buyers are to spend time exploring and, ultimately, express interest in the property.

Why Does Increased Engagement Matter?

Higher engagement leads directly to more inquiries, more offers, and faster sales. Listings that include Matterport 3D tours typically receive up to six times more engagement than those featuring only static images (Source: Matterport). According to Redfin, homes with 3D walkthroughs see a 303% increase in engagement compared to traditional listings (Source: Redfin). When buyers interact with a property for a longer period, they are more likely to take the next step, whether that’s reaching out for more information or scheduling a viewing.

Increased engagement has a direct impact on the buying process:

• More Inquiries: Buyers who engage with the 3D tour are more likely to reach out with questions or request additional information about the property.
• More Offers: As buyers form a stronger connection with the property through the 3D tour, they are more likely to make an offer.
• Faster Sales: Increased engagement speeds up the decision-making process. When buyers spend more time exploring a home online, they are more likely to move quickly when it comes to making an offer.

Enhanced engagement translates to more inquiries, increased offers, and ultimately, quicker sales. Integrating Matterport's 3D tours into your marketing strategy can significantly elevate buyer interest and expedite the sales process. Learn more about Matterport and how Hometrack can help you stay of ahead of your competion.

Sources:

1. Matterport: Matterport Statistics: Real Estate. Matterport
2. Redfin: Redfinealizes 303% Increase in Engagement with Virtual Walkthroughs