How Does Matterport Improve Market Reach?

Updated: December 31st, 2024

By Victor Coll | Author

Reaching the right audience is essential for successful real estate marketing, and Matterport makes it easier than ever to expand your market. With stunning, high-quality virtual tours, you can showcase properties to potential buyers anywhere in the world, breaking past geographic barriers and engaging new leads like never before.

Matterport’s 3D tours create a powerful virtual experience that allows potential buyers to explore properties in detail, no matter their location. This accessibility opens the door to out-of-town buyers or those unable to visit a property in person, significantly widening your audience. With features like 360-degree views and the ability to “walk through” a space, Matterport captivates viewers and encourages them to spend more time engaging with your listings.

Unlike traditional images or videos, Matterport tours are shareable across social media platforms and online marketing channels, amplifying your property’s visibility. These interactive tours give potential buyers a comprehensive understanding of a property’s layout, dimensions, and features, making them more likely to take the next step—whether that’s reaching out for more information or scheduling a showing.

Why Does Improved Market Reach Matter?

Expanding your audience directly impacts your ability to attract clients, close deals, and grow your business. Matterport’s innovative technology provides:

• Global Accessibility: Anyone with an internet connection can view a tour, broadening your audience beyond local markets.
• Higher Engagement: Interactive features keep viewers invested, increasing the likelihood of inquiries and offers.
• Better Lead Quality: Buyers who view detailed virtual tours are more informed, leading to serious inquiries from motivated prospects.

By combining stunning visuals with unparalleled accessibility, Matterport ensures your listings reach the right people—wherever they are. Sharing these virtual tours across platforms boosts your exposure, helping you generate more interest and extend your reach.

Discover how Hometrack can help you leverage Matterport to expand your audience and attract more clients with cutting-edge 3D tours.