Matterport and Efficiency: Your Listings On-Demand

Many Realtors can remember when prospective buyers scanned the Sunday paper for their dream home. Technology has forever changed the field of marketing and advertising in the real estate industry. Today’s buyers are presented with endless listings with just the click of a button. With so much information readily available, consumers are conditioned to expect an immediate reward. Buyers are hungry for easily accessible information and Matterport 3D Tours are the answer! Matterport is the ultimate tool for any real estate agent, rental agent , or those shooting commercial spaces to increase efficiency for their customers. Matterport 3D Tours are bringing virtual reality to real estate and have proven to generate 97% more inquiries — becoming the single most important advancement in marketing technology for real estate agents today.

With so many online real estate portals, it’s very likely that the prospective buyer has contacted multiple real estate agents. So, in addition to responding within an hour, you have to stand out from all the other agents they may have contacted.

This is where Matterport comes in! Imagine being able to provide all of your inquiries with a virtual open house, standing out from all the other real estate agents in your area. Matterport puts your listings at your fingertips, which then allows you to send the virtual showing right to your buyers. A Matterport 3D Tour not only allows you to stand out from other agents, it also provides an added service for potential buyers.

Every real estate agent has had the showing where their client’s eyes glaze over as soon as they discover there is a bathroom right off the dining room or the kitchen is hidden in the back corner of the house. While these important details may appear in the listing description, many popular real estate websites limit your character count. With truncated listing descriptions, most potential buyers rely on photography for information. According to Real Estate Tech Trends 2016, 83% of buyers find photography “very useful.” The issue with photography is that it captures snapshots of the home, without being able to tell the story of how it all connects. The layout is such an important part of how the residence works for the buyers. A potential buyer could love every single photo, but without knowing the flow of the home, they don’t truly know if will work for them.

Matterport is both photography and the description of the listing all in one.

Your potential buyer can virtually experience the flow of the home, and understand if it will work for their needs. If they love the house, you can set up an in person showing, if it doesn’t work for them, no one has wasted any time. With Matterport you can save yourself, your buyers and your sellers a lot of hassle by eliminating unnecessary showing requests.

Have you ever had great photos taken of your listing, so good you almost feel bad? There are weeks of staging, cleaning, and preparation that go into your listing photography to make sure that everything looks its best. It is just not a reasonable expectation that the homeowner will be able to accomplish this same effect for every showing. If you have a property where tenants are due to move-in, or the owners are removing their furniture, showing the property in its original state is even less likely.

By having a Matterport 3D Tour professionally created, you can capture the whole home, in its best condition. Potential buyers can virtually walk through the perfectly staged and cleaned home, free of unwanted distractions. Matterport 3D Tours allow you to show the entire property in its best light, indefinitely.

Consider Matterport 3D Tours as Google street maps for any inside space. Envision strolling through a home, office, loft, condominium, or any space effortlessly. This new immersive 3D technology innovation not just permits you to stroll through a space, Matterport gives you a floor plan and doll house view too. The camera also captures dimensions which gives you the choice to take measurements after the shoot. Matterport shoots can be viewed on smartphone, PC, and Mac devices.

 The benefits of a virtual real estate tour powered by Matterport are priceless  :

A Matterport 3D Tour is one of the best ways to maximize your time. To make even better use of your time be sure to look for a Matterport provider who offers a full suite of real estate marketing services. By hiring a firm that specializes in real estate marketing you will ensure that you receive a quality return for your investment.

The post Matterport and Efficiency: Your Listings On-Demand appeared first on Hometrack Real Estate Marketing .