Matterport – 3D Tours for Real Estate

Not surprisingly, according to the Properties Online 2015 Real Estate Tech Trends report 92% of buyers started their search online, and 44% found the home they purchased online. With so many buyers starting and concluding their home search online, it is important to showcase your listing in its best light on the web with Matterport 3D tours.

What better way to highlight all the exceptional features your listing offers than allowing the potential buyer to virtually tour the property right from their screen? Matterport 3D Tours have brought virtual reality to real estate.   Matterport’s immersive 3D tours allow the potential buyer to virtually walk through their future  home.  Learn more about Matterport 3D tours and why a listing with this immersive style of virtual reality generates 97 percent more inquiries.  

What is Matterport?

Matterport is a camera and web-hosted program that brings real estate marketing and photography into the world of 3D virtual reality. At the core of this technology is the Matterport Pro 3D Camera, an impressive advance in technology that captures nearly every inch of a given space. Matterport quickly captures a variety of images from single points and renders them to an interactive program.

Matterport’s 3D Tours are an immersive virtual reality experience that far surpasses 360 tours, its early predecessor. 3D Tours not only allow buyers to virtually navigate a property, they offer a complete sense of the spaces—with multiple methods for viewing: navigational, dollhouse, floor plan and VR. This technology allows the potential buyer to experience the entire home as they previously would have only been able to by scheduling a showing.   

How Can Matterport Help Me?

Technology keeps changing, so why Matterport? Matterport can be used to market commercial, residential and rental properties effectively. By utilizing Matterport to market your current listings, you are also advertising to future clients that you are on the cutting edge of real estate technology. Not in real estate? That’s fine! 3D Tours can also be utilized to showcase event spaces, schools, offices, etc. There is no limit to the type of business or facility that could benefit from the program.  

Impress and Connect with Potential Buyers

You make up your mind about new acquaintances within the first 15 seconds of meeting them.  The same is true when a potential client is viewing listings online – you have 15 seconds to wow them. Most real estate agents rely on a single thumbnail to plead their case. With Matterport, you are presenting an impressive display of an entire property to a potential customer. Matterport virtually places the potential buyer in your listing. They can stand at the kitchen sink, or walk down the hall counting the bedrooms for their children to sleep in. By placing viewers in the home, you are creating an emotional connection which will, in turn, generate a potential inquiry. Could a thumbnail photo accomplish all this?   

Showcase Yourself as an Expert

Buyers aren’t the only future clients looking at your listing photography.   Professional listing photography also invests in future listing clients.  Buyers and Sellers find their real estate agents online (precisely 70 percent of sellers and 75 percent of buyers). By showcasing your current listing inventory with cutting-edge technology like Matterport, you are showcasing yourself as an expert in your field. In real estate, the way you handle your current listings and clients establishes your brand, attracting potential customers to the listings online that are attached to your name.

Virtual reality was previously very cost prohibitive. Until Matterport broke onto the scene with virtual tours, getting a full interior scan required a camera costing upwards of $50,000. By significantly lowering the investment equipment, Matterport has sold thousands of cameras and generated tens of thousands of virtual scenes. Matterport didn’t just stop at the camera; they have developed proprietary software to complete the consumer’s virtual experience.  The result? A consistent and satisfactory virtual experience explored by over 1.2 million unique viewers per month, these views have translated into over 80,000,000 in-person visits.

Should I Hire a Matterport Photographer or Do it Myself?

 With the new, low cost of entry for the 3D Matterport camera , many professional photographers are adding Matterport 3D tours to their service list. As a real estate agent, and not a photographer, learning about Matterport photography should be left to the professionals so that you can focus on your clients. By hiring a company that specializes in real estate marketing and professional Matterport photography, you can ensure that you receive a quality return for your investment.   

The post Matterport – 3D Tours for Real Estate appeared first on Hometrack Real Estate Marketing .